"I want to live happily every day." This is the heartfelt wish of all of us human beings. So what is true happiness? Is it impossible for anyone to live alone? We can live only if we support each other and help each other. Trust the people you live with and get along with each other. Isn't this the true happiness of our human beings? Peers range from familiar people, such as parents and children, siblings, couples, friends and lovers, to colleagues at school and at work and people around the world. In order to understand and get along with these people, it is important to first trust, respect and love each other. And to express these feelings - this is the way of thinking that supports Sanrio.

Since their founding in 1960, Sanrio has used this philosophy as the basis for planning and selling gifts and greeting cards, editing and publishing publications and strawberry news, and theme park operations.