Shu Uemura takes its name from its founder, Mr. Shu Uemura, a world-famous makeup artist. As the first male makeup artist in Japan, Shu Uemura pioneered the world's first 'fashion theme makeup'. Because of its avant-garde concept and bold colors, he is recognized as a master in his field. Shu Uemura pursued the perfection of beauty all his life and created a veritable makeup kingdom. 

The Shu Uemura brand continues to pursue a perfect integration of nature, science, and art, and strives to create a full range of beauty products integrating simplicity and elegance, scientific and technological innovation. 

They manufacture a skincare series, a leading fashion color makeup series and high-quality cosmetic appliances.