FUJIYA is a time-honored food manufacturer specializing in producing and selling snacks, especially their famous cakes. As a subsidiary of Yamazaki Baking, FUJIYA produces and sells tasty snacks, ice cream, puffs, cookies, chocolates, and other products.

Known mainly for their "Milky" candies, Fujiya has many classic products that make people miss them when they don't have them and smile when they get them in their hands.