HABA stands for 'Health Aid Beauty Aid'. Founded in 1983, HABA focuses on both women's health and beauty. It has developed an array of products low in additives which it is continuing to develop.

Its products are crafted in Hokkaido, one of the largest fishing grounds in the world. From its depths comes the blue horn shark and its liver oil squalene, which HABA uses with vitamin C and bamboo extract to activate, regenerate, moisturise and protect skin.