The name IPSA was derived from the Latin "IPSE", which means autonomy and spontaneity. Science and technology promote cell renewal to stimulate the vitality of beauty. Their packaging is strikingly avant-garde, calling to mind science fiction. They take pride in their optical foundation and fog makeup eye shadow, whose supreme texture and color distribution are at the cutting edge of the beauty industry. Transparency is the brand's core concept in both makeup and skincare.