Nippon Kodo believes that we have the responsibility to inherit the wisdom of our predecessors and pass it on to future generations. At the same time, we should also have a spirit of adventure that has been passed down from generation to generation.

The reason for this is that this is how a company survives with the times. It will continue because it will change. Nippon Kodo believes that it is their mission to "spread the scent and culture of Japan, to fill people's hearts with peace, and to provide a healthy and lively life" while valuing tradition, culture, and local communities.