"With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection." That is Starbucks' mission. Since opening its first store in Tokyo"s Ginza neighbourhood in August 1996, Starbucks has committed itself to its mission of engaging with each customer through cups of coffee, conversation, and cultivating connections.

Starbucks has innovated and nurtured coffee culture by understanding each generation, such as walking with a paper cup or mug, and creating a  "third place" besides one's home and workplace.

Moving forward, Starbucks will continue to create warm moments that blend into our everyday lives, positively impact local communities, and treasure human connection while embarking on new challenges.